In a blog post, Google’s director of privacy legal EMEA William Malcolm wrote about the site’s “commitment” to abiding by the standards set forth in the General Data Protection Regulation (GDPR). The blog states, “We’ve been working on our compliance efforts for over eighteen months, and ahead of the new law coming into effect, here’s an update on some of the key steps we’ve taken.”
“And when we use your information to personalize the ads you see, we don’t share anything with advertisers that personally identifies you,” the video states. “So your personal information is safe with us.”
Through Family Link, parents can create a Google Account for their child and are required to provide consent for certain processing of their child’s data. Family Link also allows parents to set certain digital ground rules on their child’s Android device—like approving or blocking apps, keeping an eye on screen time, or remotely locking their child’s device. We plan to evolve Family Link’s functionality over time, working closely with parents and advocacy groups.